Not all hospitals and communities are the same. Different clients want different information, during different times of the day, on different days and in different ways. The monitoring of these needs to be ongoing and without it, you can’t develop a successful marketing strategy.
Once you understand the communication needs of your clients, staff and community partners, only then can you build a strategy that engages in meaningful conversations with people and ignites their positive word of mouth.
Too many times we see hospitals lead with creative ideas and this is a mistake. Creativity without doing the proper research and without developing a comprehensive strategy will not result in achieving your social media goals. Veterinarians who understand this will blossom and those that don’t, won’t.
You can have the greatest plan in the world but it needs to be executed and managed daily. If not, you risk losing engagement momentum.